https://imedsciences.com/ editor_ijims@hotmail.com
ISSN: 2394-4137 (E) 2394-6318 (P)

IJIMS.2017.115

Type of Article: Original Research

Volume 4; Issue 6: 2017

Page No.: 522-526

DOI: 10.16965/ijims.2017.115

 

A QUESTIONNAIRE BASED EVALUATION OF COLLEGE STUDENTS – PERCEPTION, FEEDBACK AND MARKETING IMPACT ON M.O.P. BAZAAR

Monisha Murali *.

III year B.Sc student, Department of Food Science & Management / M.O.P. Vaishnav College for Women, Chennai, Tamilnadu, India.

Address for Correspondence: Ms. Monisha Murali, III year B.Sc student, Department of Food Science & Management / M.O.P. Vaishnav College for Women, Chennai, Tamilnadu, India. E-Mail: srimuralihospital2012@gmail.com 

Abstract

Background: The first M.O.P. Bazaar saw the light of day in 2009. Since its inception, it still serves as a platform for young entrepreneurs in understanding resource management and to run a business.

Objectives: The objective of the study attempts to evaluate the College student’s perception, feedback and marketing impact on M.O.P. Bazaar conducted in a private college at Chennai.

Materials and Methods: 100 College students, who visited the M.O.P. Bazaar, were made to voluntarily participate in the study. They were administered a short questionnaire of 2 pages containing 25 questions to be solved in 10-15 minutes.

Results: Females (64%) outnumbered the males in answering the questions. 76% were aware of the M.O.P. Bazaar through their friends with 60% favoring food stall as the most visited stall of the bazaar. Relatively major fraction (76%) of students expressed that the price rate was reasonable. Finally on the overall experience about M.O.P. Bazaar, 52% responded as very good and satisfactory.

Conclusion: In conclusion, the main findings of our current study was that, cultural and demographic factors can affect the over-all student’s attitude and perception towards any bazaar along with food stall being the most visited stall of a bazaar.

KEYWORDS: College students, Chennai, M.O.P. Bazaar, Student’s perception and feedback, Purchase trend.

REFERENCES

  1. Duggani Yuvaraju, Duggani Subramanyam, S.Durga Rao. A Study on Customer Satisfaction towards Food Bazaar in Bangalore. Global Journal of Commerce & Management Perspective. 2014; 3(4); 238-244.
  2. Maruyama.M and L.V. Trung. The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam. Journal of Retailing and Consumer Services. 2010;17(1):1-9.
  3. Sailaja V, Suryanarayana A, Surya Narayana R. Emerging Trends in Food Retailing: An Empirical Study on Customer Satisfaction. International Journal of Innovative Research & Development. 2016; 5(2):127-136.
  4. Ishak, Nor Khomar, Khursiah Abd Aziz, and Rohaizah Abdul Latif. Typology of night markets in Malaysia. Journal of Case Research in Business and Economics 2012;4:1-10.
  5. Yasser Mahfoozi. Relationship between Service Quality and Customer Satisfaction in Hypermarkets of Saudi Arabia. International Journal of Marketing Studies. 2014; 6(4); 11-22.
  6. Satish kumar Singh, Pratyush Tripathi, P K Jain. Buying Behavior of Customers in Organized Food Retailing – A Review. Current Trends in Technology and Science. 2011; 3(1): 6-15.
  7. Olson J.C., Peter J.P. Consumer Behavior and Marketing strategy, 8 th International edition, Mcgraw Hills.
Download Full Text TOC